The 9 Things Your Parents Teach You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel can assist potential customers to learn about your brand, discover solutions to their problems and feel confident about buying from you. Content is more appropriate for every stage of the funnel.

At the top of the funnel informational videos, infographics and checklists grab attention, bring in leads, and keep customers engaged. Gated content, like guides and templates, also is effective at this point.

Awareness

At this point, consumers are aware of the existence of your brand. They are also aware of the solutions you provide. In this stage the content you create is intended to provide answers and educate prospects on the problems your solution addresses and the ways it differs from competitors.

Take note of the keywords your target audience is using to search online. You can use keyword research to find out what terms your audience uses when they search online. This will assist you in determining whether your product or service is required. This information can be used to create a content calendar and decide the content pieces that are targeted at these terms.

As a bonus producing content for this stage of the funnel will help you build your brand's affinity with customers. If your customers are aware about your brand, they will trust you more in your ability to solve their issues. This leads to greater conversion rates, whether it's purchase orders, newsletter sign-ups or clickthroughs to your site.

A well-planned content strategy can also assist in closing the conversion gap in this stage. If, for instance, you find that most of your content is targeted at raising awareness, but nothing influence buyers to make a purchase decision, you may increase your spending on advertising campaigns targeting middle-funnel keywords.

Social media is a different way to increase your bottom-of funnel conversion. Social media platforms like Twitter and Facebook let you interact directly with your customers, giving you the chance to show your customer service. This can include posting positive reviews on Twitter to promoting special deals.

You can also utilize existing content to push buyers down the funnel, such as case studies or blog posts. For instance, if write a post about why your product is better than a competitor's, you can share it on social media and encourage readers to sign up to your mailing list for more information. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they've used your product. This will motivate others to do the same and help spread the word about your brand.

Consideration

A good content marketing strategy incorporates the use of a variety of types of content to engage customers at every stage of the funnel. For example the brand awareness campaigns could include ad content however, they should also include blog posts and infographics that address common objections and concerns. These content pieces can be distributed via email or social media to increase organic traffic.

As consumers move through the consideration phase they begin to search for specific features in a product that can help them make an informed purchase decision. Frequently asked questions (FAQ) pages are a great content type for this phase. Use keyword research tools like Ubersuggest or search for popular hashtags in your industry to discover the questions that your audience is asking. Then, you can write answers to these questions and place them in your content funnel map.

During this stage it is essential to present an unambiguous value proposition that shows potential customers how your product or service will solve their problems and earn them more money. The content should also emphasize the uniqueness of your brand in comparison to your competitors.

This is a relatively easy stage to measure, since consumers are making a choice whether they want to buy. To see whether you're getting the job completed, check out metrics like conversion rate as well as the number of transactions and click-through rates.

When consumers reach the advocacy stage your brand grows more and more important to them. They will share your content with others because they are so passionate about it. This is a powerful way to grow your audience. But you'll need to concentrate on creating content that encourages people to share it, instead of focusing on only engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a much more accurate picture of your influence.

Decision

The majority of people are looking for information at the decision-making stage that confirms the purchase and explains how to use the product. At this point, they need to be confident that the solution will resolve their problem and will make their investment worth it. It is crucial to have high-quality b2b content marketing at this point, including product guides, case studies, videos and customer success stories. Your customers should also be in a position to ask questions and get answers from your support team. It's a great way to delight your customers and encourage them by sharing their experiences.

You hope that at this point the customer will turn into an advocate for your brand and spread the word about it to their friends and co-workers. To convert these advocates to rave customers, you'll be required to provide them with relevant content that allows them to get the most from your product or service. You can do this by creating personalized newsletters, tutorial videos free trial offers, and loyalty programs.

After your audience has changed from leads to paying customers It's time to concentrate on retention. The standard funnel for content marketing models tend to view revenue as the end of the process, however it's important to keep in mind that consumers will continue to interact with brands after they have made a purchase. It's crucial to reimagine funnels as a dynamic model that incorporates revenue, instead of a static model.

While conventional content marketing funnels can help you plan your strategy, they don't account for the complexities of the buyer journey. Instead reinventing the funnel as loop models can aid in creating an effective and holistic content marketing consultant marketing strategy. By planning for every step of the journey, you'll be able to create content that is engaging your audience and drive conversions. Then, you can use the data from these conversions to optimize your strategy and ensure that it's working. Ready to see the difference that this approach can make to your company? Contact us today to request a complimentary content marketing guidebook!

Retention

A funnel for marketing content can be a valuable tool to help brands plan, execute and measure their strategy. It also gives them insight into the gaps in their strategy for content that must be filled. If a brand has lots of content targeted at generating the public's attention but only few pieces aimed at middle of funnel, it needs to create content specifically for Content marketing funnel this stage.

Use tools like Ahrefs which analyze the average time spent on a page and bounce rates of each piece to determine how specialized your content is. The higher these numbers, the more effective your content.

After you've put together content for the top of your funnel for marketing content It's essential to keep it up-to-date and relevant. This will ensure that your audience remains interested and engaged in your brand and its products or services. The best way to do this is by creating new content that is focused on specific keywords, provides answers to questions that are likely to be searched by your audience and includes the most up-to-date information about your industry or product.

When your audience arrives at the MOFU stage they'll be seeking more details about your product or service, as well as solutions to their issues. It's also crucial to establish confidence by providing honest reviews and demonstrating your worth.

The final step of the funnel for content marketing is when your target audience will make a purchase. This is achieved through gated content that requires an email or another form of registration to access. This content is meant to turn the engagement and awareness you've cultivated at the top of your content marketing funnel into qualified leads for your sales team to follow up with.

You can still influence your customers' journeys through your brand, even though the support and sales teams are responsible for retention of customers. Create content that delights your customers throughout the entire process of content marketing. This could include helpful sources, behind-the-scenes information, and special deals that only your customers have access to. If you can build loyalty to your customers, they will become your most loyal advocates and will help you reduce your sales cycle.