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Without them, your site will not be able to rank well in local searches. And if your website isn't ranked well, you won't get the visitors and sales you want. Keywords are the basis of your website and you should optimize each page for them to make it efficient. You can do this by adding keywords to your headers, title tags and on-page text. This will increase your chances of appearing in the snack pack as well as organic search results. This will also help your website stand out from the rest of the competition. It is essential to include local keywords in your social media posts as well as blog posts, and also optimizing each page. This will increase your visibility in search and will help build your brand. Don't forget to include your local keywords in your business's listings on Facebook and Google My Business.<br><br>Optimization of the web page<br><br>On-page optimization involves optimizing HTML code and content on websites to increase the visibility of search engines. 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