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You can do this by studying your competitors or using tools that are free like Google Keyword Planner. Once you have an inventory of keywords, you can create content that is based on them. Be careful not to over-optimize your content, by putting keywords into your copy. This could lead to keyword cannibalization - when you use the exact same keywords on your site.<br><br>Another crucial step is to understand search intent. This will help you determine the kinds of searches your users make, and what kind of content they'd like to see. For instance the term "buy wedding cake" has different intent than "wedding cake ideas." The latter term shows more commercial intent and is a good indicator that the person searching might be looking to purchase something.<br><br>If you're struggling to come up with relevant keywords Try talking to your colleagues or customers. You might get some good ideas from them. You can also look up the keywords that drive traffic to your competitors' websites. 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It involves a variety of different techniques, including keyword research meta tags, keyword research, as well as the structure of a website. It is also crucial to optimize content for user experience. This includes making use of relevant keywords, providing helpful and informative content, and making sure that the website loads quickly. On-page optimization consists of adding internal links to related content and removing duplicates.<br><br>To begin on-page optimization, you must first determine the terms that your customers use to search. This can be done by analyzing the competition and looking at their websites to see what they're doing. Once you've determined which keywords you want to target the next step is to create your SEO content. Start by creating subheadings and titles that contain your keyword. They will show up in results of searches and will help you rank higher in the SERPs.<br><br>Use your keywords throughout the writing process. 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It can also detect duplicate content, URLs with shortened URLs and redirections. It has an analyzer for logs that can show what search engines are scanning for. Other SEO tools to consider include Xenu, which is an open source tool that allows you to verify website logs, as well as Check My Links, which tracks where redirected and shortened URLs are taken.