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The content of these elements must be clear and easy to read, and must include your primary keyword as well as related keywords. Additionally, the URL should be short and easy to remember. Google will often interpret longer URLs as spammy since they are difficult to read.<br><br>Another crucial aspect of on-page optimization is to utilize a navigation menu or footer that connects to the most the most important pages of your website. This will help spread your PageRank throughout your site and increase your rank for relevant search terms. It also ensures that your visitors can find what they are looking for.<br><br>In addition to optimizing your on-page You should also concentrate on improving your site's structure and including internal links. This will improve your rank in search results and also increase traffic. 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Content marketing and identifying public relations opportunities and broken links, and email outreach are just a few examples. A strong linking strategy can help your website get higher rankings in search results, bring more traffic, and increase credibility. However, it's important to keep in mind that Google doesn't rank websites solely on the number of links but also on the quality of those links.<br><br>You'll first need to determine relevant and well-known keywords. To do this, you can use a tool for keyword research. After that, you can apply the keywords to your information architecture in order to create pages that are searchable. Finally, you'll need to connect your pages using specific anchor text.<br><br>There are many tools that can aid you, but those that offer a complete set are the most useful. All-in-one tools provide everything from KW analysis and competitor research to audits of websites, link management, and monitoring social media. 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