View source for User talk:Clarion unveils ‘It’s time’ campaign for ICE Africa launch

'It's time' is the theme of a creative campaign developed by Clarion Gaming to support ICE Africa, and its first edition will be held at the Sandton Convention Center in South Africa on Oct. 24-25. The print and digital campaign, which will consist of a wide range of promotions, advertisements, sponsorships, experiences, and offensives of direct marketing and dedicated social media, will highlight Africa's importance as a strategic growth market and its vision of introducing 'ICE in Africa.' This is the first time that the world's top gaming event brand has traveled outside of London, England.

With the registration for ICE Africa's historic first edition live on  iceafricazacom , Dan Stone, senior marketing manager at ICE brand owners Clarion Gaming, said, "ICE Africa was created to meet the industry's demands for events that focus on the dynamics of the gaming sector and the practicality of doing business on the continent. We work closely with key industry figures to provide opportunities for all sectors of the industry, including customized events and regulators, to meet, network, share best practices, and see the latest gaming innovations in person. We are committed to delivering professional, dynamic, and progressive events, and we are thrilled with the level of interest shown by our supporters, speakers, sponsors, media partners, and government agencies, who all agree that it's time to create a business-to-business gaming event that the continent can be proud of."

He added: "Clarion Gaming's commitment to the international industry is to organize and deliver a confluence program of high-quality business events based in strategically important regions around the world and ICE Africa is an important part of Clarion Gaming Jigsaw."

ICE Africa consists of an extensive learning agenda, world-class education and staff development modules, products and services from major game brands, and extensive networking opportunities. ICE Africa's support partners include the South African Bookmakers Association, the Western Cape Bookmakers Association, the Responsible Gambling Industry Group, and the European Casino Association.

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