The Little Known Benefits Of Marketing Content

Marketing Content Examples For B2B Businesses

The most effective marketing content resonates with the consumer on an emotional level. It provides new ideas and insights to help solve issues.

If it's a compelling video or an in-depth white paper, the top marketing content provides value for its viewers and achieves its branding goals. Learn from these eight brand-name examples of content that are done right:.

Blog Posts

Blog posts are a well-known type of marketing content that companies utilize to share their insights, thoughts and stories on their websites. They can address any topic or issue and are usually educational in nature. They could contain videos, images, polls or audio to make the content more engaging and enhance on-page search engine optimization (SEO).

To write blog posts of high-quality, you must first conduct market research in order to confirm and uncover a few key facts about your audience. Once you have a good understanding of your audience you can begin brainstorming ideas and writing.

The most popular kinds of blog posts include how-to posts, listicles infographics, curated collections and more. Making these kinds of blog posts ensures that your site is full of variety and offers the value that your audience expects to discover when they visit.

A blog post that explains how to do something like this one can help your audience learn new skills and help them solve an issue. This makes it an important piece of marketing content that keeps your audience engaged. A curate collection is a specific kind of blog post that provides several real-world examples to demonstrate a point. This type of post can be used to market a brand and increase credibility.

Case Studies

Case studies aren't as sexually attractive as a blog post that is viral, but they can be one of the most effective marketing content pieces you can develop. They are great for showcasing expertise and establishing trust with potential customers. A great case study aims to help your audience solve an issue by demonstrating how your company's product or service has helped a customer solve a similar problem.

You can employ a variety of content formats to make your case studies more interesting with infographics and videos. Be careful not to turn them into ads, as it will undermine the credibility of your brand. Focus on creating a resource that will help and inspire your readers.

You can also use case studies to showcase client testimonials and user-generated content (UGC). This increases trust and makes your website more credible. UGC is especially efficient when it's supported by data.

White Papers

White papers unlike blogs and feature articles generally longer and provide more information and research. B2B companies use them to demonstrate their thought leadership or provide an unique perspective to help readers make buying decisions, understand more about an industry, or resolve business problems.

They are a great way to build trust among people who are not avid readers, and establishing companies as experts in their area of expertise. They also help move potential customers through the sales funnel.

White papers come in a variety of styles but they are the most effective when they are tailored to specific audiences. This means everything from the tone of voice to distribution strategy should be tailored to the ideal reader.

White papers are often used to present research findings. However, it is easy to let them drift out of the field of practical application into the realm of theoretical. Backgrounders and papers on problem-solving should contain some sort of success stories to keep readers interested. White papers are also increasingly using interactive designs. They allow readers to filter tables and charts to concentrate on the information they are looking for which makes it easier for them to absorb the content marketing trends at a high-level and navigate through the sales funnel.

Videos

Videos are a powerful method of communicating with your audience and are an excellent tool to market your business in a lively and interactive manner. They are great for capturing the attention of your audience and conveying complicated concepts.

Tutorials, instructional videos, and demonstrations are a few of the most popular video types. These videos are created to help your customers learn about your products and services while also enhancing the loyalty of your customers.

These videos can be used to highlight the expertise of your company and can be used for an article on your blog, or even as a part of an effective sales pitch. These videos can be an excellent way to engage with your customers. Particularly, if they're relevant and relate to current events or cultural movements.

You can use testimonials to build confidence in your brand and inspire new customers to sign up. You can ask your existing customers to record their experience with your brand or jump onto Reddit and marketing content examples host an AMA (Ask Me Anything) session. You can also make screen share videos and how-to videos targeted at specific pain points. If you have an ecommerce solution that helps small to mid-sized companies manage their online stores, you can title your video "How to Create Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials are a different type of social proof that can help people believe in an organization's reputation. They can be found in text or video format and are a powerful way to increase sales and improve a company's online image.

Testimonial marketing content is effective because it focuses on the unique requirements of each customer and how the product or service addressed those problems. It also provides credibility to the company since it demonstrates that other customers have also had the benefit of the product.

If you decide to use testimonials, ensure that they include the name, company, and title of the person. This will enhance their credibility. It is also important to make the testimonials as authentic as you can by using a person's face. This can help create a connection between the customer and the brand.

While some companies prefer to have separate testimonials pages however, you can also add them to other pages on your website. If a testimonial is about the product in question for instance it could be displayed on the product page or checkout page. This will stop the testimonials section from getting visited less than other pages, while still providing the same social evidence.

Interactive Landing Pages

Using interactive elements on landing pages boosts the engagement of visitors on average. This kind of content can help your brand to convert visitors to leads. Interactive pages are more enjoyable than static pages using the usual signup form and marketing content.

This interactive landing page for Mooala's dairy-free dairy milk takes an approach that is playful to keep the user interested. The landing page has an easy sign-up form that offers several options, which speeds up the conversion process further.

This interactive landing page by TransferWise is another example. The first page offers real-life success stories and social proof to convince prospective customers that the service is worth it and then lets them fill out a short form for more information on how the service works.

A landing page is an excellent method for b2b content marketing marketers to build an email list. You can offer a free eBook, webinar, free trial or any other type of content that will entice your customers to sign up for their contact information.

Headache Trackers

Content should inform users about headache triggers and how to treat them at the consideration stage. Infographics that provide data on the causes of headaches, or white papers that provide proprietary research on headache relief are a few examples. White papers require readers to provide their email addresses to gain access which helps build credibility and trust with prospective customers. Headache trackers, apps that help users monitor things like their food intake and stress levels, could also be helpful in the consideration phase, Minen says. Minen advises users to be cautious when drawing conclusions from the tracking data. It may not be a true reflection of triggers for headaches.