User:Playtech Launches Casino Partnership With GVC Across Key Markets
Playtech, the world's leading omnichannel gambling company, is excited to announce the successful launch of industry-leading casino products in several markets across GVC's major brands, including Bwin, Sportingbet, Party Poker, Party Casino, Foxy Bingo, Foxy Casino and Crystalbet.
The UK, Spain, Italy and Georgia have become the latest key markets for GVC to launch award-winning content from legacy brands following the signing of a long-term partnership between the two companies earlier this year. In the UK, bwin and Sportingbet will have proprietary Casino tabs already offered by GVC's Ladbrokes and Coral brands to expand their Playtech gaming ecosystem across GVC Group's UK brands.
GVC's customers can now experience an industry-leading gaming experience that has become the norm for major operators in the regulatory market. Based on a data-driven IMS platform, Playtech's products and services integrate with the operator's own technology to provide a seamless player journey across all verticals and channels, with players accessing an industry-leading portfolio of over 600 games, including leading brand games and cross-vertical progressive jackpots and bonus features, and delivering a seamless customer journey across products.
The partnership between Playtech and GVC also exists across major regulated markets in Belgium and Greece, where GVC holds casino licenses for Sporting Bet and Vista Bet brands. In addition, in the coming months, the partnership will continue to expand with the launch of additional regulated markets through 2019 and 2020. Playtech's extensive range of innovative omnichannel products and data-driven commercial, compliance and secure gambling services have made it a leading technology provider in regulatory and regulatory markets worldwide.
Meanwhile, Playtech is also partnering with market-leading brand Betboo in the fast-growing Brazilian market. Playtech is an important market for both companies based on their leadership in the region, which they have built through omnichannel in Mexico and Colombia.
Simon Acard, Chief Operating Officer of Playtech, said, "This program represents the first phase of our important and long-term partnership with GVC. GVC's desire to deliver Playtech's products and services to all customers across its major brand portfolio underscores Playtech's position as an outstanding technology partner in a regulated and fast-growing marketplace. We have a long-standing partnership with GVC and are excited to see this partnership grow. This transaction is a real testament to the efforts of all teams, especially the innovation of content and services."
GVC co-COO Shay Segev added, "Our strategic partnership with Playtech leads from strength to strength and drives growth in both businesses. Playtech's content has already proven immensely popular with our customers and we look forward to launching in more markets in the coming months."
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