User talk:Flutter's Maxbet and RubyPlay Partnership
RubyPlay is solidifying its position in the Serbian market through its latest partnership with MaxBet, a leading sports betting and gaming operator in the Balkans.
Under the new deal, RubyPlay's diverse portfolio of attractive games has been integrated with MaxBet, including fan-favorite titles such as Diamond Explosion 7s, Immortal Ways Buffalo, and Zeus Rush Fever Deluxe, making it available to a large customer base.
The operator, acquired by Flutter in September 2023, has an online market share of around 20% in Serbia and continues to thrive under the umbrella of global entertainment groups.
The partnership underscores RubyPlay's continued commitment to expanding across the European regulated market while delivering exceptional gaming experiences to players through the industry's largest brands.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said, "We are excited to announce our new partnership with MaxBet, a leader in the Serbian gaming industry.
"This collaboration is an important opportunity to expand our footprint in the Serbian market and beyond. We look forward to providing an exciting gaming portfolio to Maxbet's loyal customer base."
Vukashin Marellj, head of online casinos at MaxBet, said, "At MaxBet, we are determined to provide casino players with the best gaming experience.
"Our partnership with RubyPlay allows us to further enrich our platform with high-quality content, including the popular Immortal Ways series, to align with our players' diverse preferences."
