User talk:Genting Online unveil revamped Gentingbet website to consolidate digital offering
Leading leisure and entertainment operator Genting will rebrand its online casino, live casino and sportsbook offering brands as GentingBet, as it combines its product range across desktop and mobile devices into one brand online for the first time.
The new Mobile First Genting Bet platform will bring enhanced experiences to customers through a range of new tools, new games, and new sports betting markets, along with new designs that offer intuitive functionality and navigation. The brand has also been revamped to create a more distinct, consistent, and recognizable look and feel, and to create a brand that underpins Genting's vision of being the most authoritative, accessible, and responsible online operator.
The launch of the new website is an important part of Gentingbet's move to establish brands in key European territories. As part of its ambitious growth strategy, the operator has applied for game licenses in Malta and Spain and will make further applications in due course.
Already with a wide range of casino games available to customers, Genting Bet users will have access to enhanced options to choose new casinos, live casinos and slot games. A newly signed partnership with major game developers NetNt, PlayNgo and RedTiger will make all of the market's most popular titles, including Starburst, Gonzo's Quest and ButterflyStax, available for the first time on Genting Bet.
Genting's exclusive live-from-casino games will become more prominent on the website as Genting Bet combines its offline and online casino experience. Live-from-game allows online players and casino customers to play at the same table on the main gaming floor of various Genting's first track and field casinos. Existing live-from products offer the opportunity to play live roulette or baccarat through livestreaming at genting venues in Birmingham, Edinburgh, and Manchester, as well as exclusive locations in London such as the world-famous Crockford and Palm Beach, with more locations coming soon.
GentingBet Sportsbook will continue to offer competitive prices in all top sports markets, with a series of virtual sports betting games in horse racing, soccer, and greyhounds offering unique gaming experiences. With the website relaunch, customers will have access to two new virtual games: motor sports games and cycling titles.
Named the first gambling company to achieve GamCare's safer gambling standard, GamCare's recent social responsibility quality standard for the gambling industry, Genting's long-standing commitment to responsible gaming makes it clear that it continues to exceed regulatory standards to ensure a safe and responsible gaming environment. The new website has increased visibility into safer gambling tools that help customers set their own loss limits, deposit limits, and betting limits. Genting has also partnered with customer service provider Zendesk for the launch of the new site, giving users access to a callback service that provides 24-hour customer support via phone and online chat features.
Jeremy Taylor, managing director of Genting Online, said: "Our new Genting Bet digital offering brings a prestigious, unique, and secure online gaming experience to our customers 24/7 based on our 50-year tradition of delivering premium world-class casino experiences around the world. Following significant research and development, we believe that we have created a user-friendly and intuitive experience, which provides our customers with a true world-class digital offering. We also continue to prioritize our commitment to responsible gambling. With the tools in place on our website, we have ensured that the new gaming experience exceeds regulatory expectations, not just compliance with minimum requirements."
He said, "GentingBet is an online option for customers who want to enjoy the best premium and authentic land-based experience combined with a dynamic, exciting, and secure online environment.
