User talk:Mercur Gaming Records Continued Success At ICE Total Gaming
At the record-breaking 2018 edition of ICE Total Gaming, Mercur Gaming and the entire Gauselmann Group brought together visitors from all over the world to see new games, new cabinets and new innovative solutions to the largest and best-attended booth at the North Halls in ExCel, London.
The 'gaming experience' was what the Gazelman group had promised ahead of the show. With Mercur Gaming leading the way and joining the group's subsidiaries CashPoint and XTiP, the UK's edict, epg, GeWeTe, Blueprint Gaming and Spain's Merkur Dosniha delivered this promise in perfect, stylish style.
Taking up a spot at the Mercur booth was a special three-themed area in the gaming world, featuring games inspired by Egypt, Asia, and the always popular fruit gaming sector. Fruit games remain an ever-present classic, and the player's favorite is now available in new, modern, and fresh styles. To enhance the theme, more than 150 kg of fresh fruit, which is as much a snack for the taste buds as the game itself is for the eyes, allowed visitors to enter during the three-performance day.
A statue of Buddha and a mandarin character meaning 'lucky' welcomed visitors to the Asian Games World, which combines flying dragons, legendary jade treasures, and Chinese lanterns, to highlight the 'Mercourt' Asian Games experience, which is currently available. Also a favorite of players from all over the world are games that have their origins in the fable lands and endless deserts of ancient Egypt. The tombs of the ancient pharaohs contain more than just dreams, mysterious symbols, and intimidating curses, and although the themes are truly ancient, the ICE presentation showed a very modern perspective of the game.
What ICE has newly introduced is the gaming creation of its subsidiary Sunshine Games, which is based in Las Vegas, Mercury Gaming America. With its rapidly expanding gaming range created "in the United States, by Americans, and for Americans," its Sunshine Games portfolio will help lead Mercury Gaming America 2018 into the U.S. market.
Overall, ICE's Mercur Gaming Exhibition featured more than 100 pinned sharp games, which together show the depth of innovation and creation that symbolizes Mercur Gaming as a world leader. Great games deserve and are in demand for great cabinets. And with prominent stars Avant-Garde, Avant-Garde Trio, Mercurstar, and Evosta (all available in Mercur Gaming's elegant matte black series), ICE showcased the launch of G-Box, a new product specifically designed for demand in the high street, gourmet, and pop markets sectors. These truly small and sturdy cabinets bring together the highest quality and outstanding gaming convenience. With two 21.5-inch widescreen full-HD monitors, G-Box is the ultimate space-saving solution for bars and small-sized arcades.
Also on display were the all-new Mercur Gaming Curved Cabinet, which will be launched internationally during 2018 on ICE. The sleek and stylish Curved provides new highlights of the Mercur product portfolio, a presentation that drew great attention from visitors to ICE's Mercur Gaming Booth.
One of the real highlights of Mercur Gaming's ICE 2018 is the noticeable increase in the number of international visitors. Interest in Mercur Gaming has always been high across Europe (including Eastern Europe in particular), Africa, Asia, and the United States, as well as in countries across Latin America and the Caribbean, senior executives explained, and the show itself was the best show yet.
Athanasios "Sakis" Isaacidis, Chief Executive Officer, International and International Product Management, Mercur Gaming, said in a brief summary of ICE 2018 and Mercur Gaming's experience: "Our ICE success story continues with more customers, more visited countries, and greater market penetration."
